Scrunch AI
Scrunch AI helps brands understand how they appear in AI search and what they can do to improve that presence. I joined after the MVP had launched, helping streamline the product, reduce UX redundancy, and create the systems needed to support its next stage of growth.
Year
2026
Scope
Product Design
Client
Scrunch AI
Objective
Scrunch had launched its MVP, but rapid feature growth had created overlapping workflows and a dense analytics experience. The goal was to make a new and technically complex product category easier to understand, while giving users control and letting AI handle the heavier data analysis work.
Approach
As the sole product designer, I worked closely with engineering and other teams to understand the system, streamline core workflows, and shape new features. I designed dashboard modules, settings, and AI-driven experiences, then used AI-assisted tools to build functional prototypes for feedback and implementation.
I also created an interactive design system and regular product write-ups, giving design and engineering a shared foundation for faster, more consistent decisions.
Outcome
The work accelerated development, reduced friction between design and engineering, and created reusable systems for future growth. It also helped turn large amounts of AI-search data into a cleaner, more actionable dashboard experience.
